Inside Hogan

A new footwear concept was created back in 1986 with the founding of Hogan: the luxury sneaker, breaking away from the strict division between formal and informal. A pioneering vision for the concept of casual luxury, which has always defined the brand, representing an exclusive lifestyle that can be adapted to all occasions. Contemporary and dynamic, Hogan is an Italian brand with powerful international appeal, which loves combining tradition and innovation in aesthetics with materials of the highest quality to create products destined to keep their value unchanged over time, while interpreting the lifestyle of those who wear them.

Enter the world of Hogan to discover projects and the latest from the Brand.

Hogan H-Bag

Colour and character take a firm grip on the new Hogan H-Bag collection. The versatile and feminine models help seal the deal for trend-defying outfits.

From Traditional to Untraditional

Hogan presents its environmentally-conscious take on the brand's first ever sneaker model - the Hogan Traditional - by means of “(Not) a Traditional love letter”. 

Live your reality

Be transported into a world that extends beyond reality as we know it: your passion-shaped real yet equally virtual world.

Decentraland: The Project

Hogan partners up with Exclusible and Boson Protocol for the first Metaverse Fashion Week in Decentraland.

Urban Rebel

Free to mix styles, cultures and trends: Rebel's creativity knows no limits or social constraints.

Join Rebel

Get your foot in the door of the exclusive Hogan Rebel community.


Recycle, Reuse and Reduce... but also Rethink, Reshape and Respect. The new Hogan-3R collection is made with love for both the earth and the people who inhabit it.

Sneaking Through Sneakers

Did you know that the real meaning behind Hogan lies in its letters? Discover the Brand's take on its heritage in Sneaking Through Sneakers.

What does a Hogan Journey mean?

Travel is not just a destination. Hogan is not just a sneaker. Enter to discover this season’s new adventure. Live your #hoganjourney