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(Not) a Traditional love letter

(Not) a Traditional love letter

What makes a classic, well, classic? One of the most striking answers is that a classic is something that has not yet finished expressing what it has to say. It can be a book, film or work of art... so why not also a footwear model? 

From Traditional to Untraditional

From Traditional to Untraditional

From Traditional to Untraditional

It was back in 1986 that Hogan took its first steps towards a seemingly impossible future, by breaking the mould between formal and informal. Before this point, a luxury sneaker was unheard of: Hogan Traditional, the brand’s first model.

Hogan-3R: Recycle-Reuse-Reduce

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Then as now

The Hogan Traditional - a cricket world-inspired, genderless model which boasts a white canvas-accentuating honey-coloured sole and a discreet, unconventional elegance, has established itself as a timeless icon. A 36-year-old “new classic” that the brand has chosen to commemorate as part of its special Hogan-3R project with the new Hogan Untraditional.

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Same soul, different materials

Same soul, different materials

The Hogan-3R project stemmed from a love for the earth and all its inhabitants, and perfectly epitomises the eponymous “Three Rs”: Recycle, Reuse and Reduce. A collection made from low environmental-impact materials to procure unique, high-quality, valuable and timeless objects... just like the Hogan Untraditional.

Hogan-3R: Recycle-Reuse-Reduce

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The future is a canvas we’ll paint together

An environmentally-conscious take on the brand's first ever sneaker model. A shape and material-revisited classic with an ever-contemporary charm. A project that speaks directly from the brand’s heart and is presented via the aptly named “(Not) a Traditional love letter” video. Be inspired by the new Hogan Untraditional.