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MFW | Spring/Summer 2022

(Not) a Traditional love letter

On the occasion of Milan Fashion Week SS 2022, Hogan presents its environmentally-conscious take on the brand’s first ever sneaker model - the Hogan Traditional - through a video clip titled “(Not) a Traditional love letter”, written to no one other than Planet Earth.

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Then and now

Traditional - with its white canvas underlined by a honey colored sole, genderless, inspired by the world of cricket and its sober yet unconventional elegance, has become a timeless icon. A new classic that today, 35 years later, the brand has chosen to celebrate as part of its special Hogan-3R project.

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Hogan Traditional 3R

The Hogan-3R project sprouted from a love for the Earth and all those who inhabit it, and is in perfect sync with the project-defining “3 Rs”: Recycle, Reuse, Reduce. A collection made from low environmental-impact materials to create unique, great quality, precious, and timeless objects... just like the Hogan Traditional.