The Hogan Autumn Winter 2025-26 collection takes its inspiration directly from the rich ‘urban fabric’ of Hogan’s hometown, Milano. The abundance of marble, ceppo stone and shiny metallic detailing – as seen across the city’s historical building facades and entranceways – is the starting point for the collection’s elegant yet relaxed look and feel, materiality and palette.

The seasonal autumn-to-winter footwear act as focal points for full ready-to-wear looks, new and elevated bags, and an urban-chic aesthetic that defines the spirit and energy of Milano: eclectic, dynamic, international, and the symbol of a lifestyle that perfectly embodies the Hogan philosophy, “Make it chic, but relaxed”. From the café to the ‘aperitivo’, and from a party in town to a weekend in the mountains, the collection provides an around-the-clock versatility that reflects the lifestyle of the new generation of young Milanese.