The Hogan Autumn/Winter 2023-24 collection reinterprets the brand’s iconic features in a contemporary and coherent way. The iconic H detail – whether dotted, laser-cut or glittered – showcased on the sneakers, boots, bags and ready-to-wear pieces, is a strong and recognisable leitmotif that is part and parcel of a distinctive lifestyle. The choice of materials – which ranges from Nappa leather to vinyl and canvas – is defined by the topstitching-decorated oversized or minimalist lines. Furthermore, the geometric, essential cuts boast a tailored allure and are found on urban-oriented designs. Besides footwear and accessories, Hogan’s signature style is increasingly focused on versatile everyday garments that can be worn ‘at ease’ and connect both womenswear and menswear by combining form, function, quality and innovation.
Hogan interprets the now with an intense and authentic imagery that evokes the expressive vocabulary adopted by the new generations. Hogan #GenH is a community that is forever on the go, always connected and links the past to the future by means of its heritage: a DNA that epitomises spontaneity and immediacy, in addition to a sense of belonging, whilst also incorporating a stylistic heritage and history. Hogan, in fact, boasts a cliché-revolutionising story: its authentic take on casual codes and the urban world has become a cross-generational lifestyle staple over the years.