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The H-Lab

During Milan Design Week, Hogan opens The H Lab, a project that brings together skills, creativity and technology. A laboratory which, on this occasion, is an invitation to experiment with the link between design and artificial intelligence, reality and the virtual world through a live customized experience with the participation of Jacopo De Carli, artist and founder of DCJLab, and his Metahuman assistant.
Jacopo defines himself as a shoemaker, but also as a shoemaker 2.0. “I have developed technique and dexterity, I have carved out a niche in a community of devotees, who are very demanding sneaker heads. In this world, I’m known for being disruptive: I like to mix it up, personalize and take things apart. Hogan? In one word: icon”. The H Lab connects Hogan to creative reality and new forms of communication, a journey that gives access to innovative design and customization processes.