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Cultural influences

For Lin Lin, creativity is a free expression of style, a continuous experimentation with herself and her own way of being. Born in China, citizen of the world, she makes her Eastern roots her calling card.
Discover The Human Dynamo's World
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Uniqueness as a way of being

The real rebellion is about being unique through experimentation: believe in yourself and your style. Only then will you be truly unique.

Looking for a direction

Looking for a direction

There are no pre-established programs or frameworks: true freedom is choosing who to be and in which direction to go every day.
My Hogan Rebel

“The person we need to revere is our future self”

There are no definitions of style. Everyone must be inspired by their most authentic self and bring out their absolute uniqueness.

Explore the looks

Get inspired by the stars of the Hogan Rebel Society

Style is personality

Choose your Hogan Rebel sneakers and join the community

Women's Collection

The Hogan Rebel is a way of being

Men's Collection

Style icons that get noticed