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Inside Hogan

A new footwear concept was created back in 1986 with the founding of Hogan: the luxury sneaker, able to break through the barriers between formal and informal. A pioneering view of the concept of casual luxury that has always represented the brand with its exclusive lifestyle that adapts to every occasion. Contemporary and dynamic, Hogan is an Italian brand with a great deal of international appeal. The company loves to bring together tradition and innovation in aesthetics with the quality of the best materials, in order to create objects destined to maintain their value over time, interpreting the lifestyle of those who wear them.

Enter the world of Hogan to discover projects and the latest from the Brand.

We are #GenH

Innovative, empathetic, always connected. Always on the go. Culturally curious, always on the lookout for quality, detail, experimentation. This is Hogan #GenH.


Laid-back and with a winning personality. The new Hogan H630 features peppy lines that are a little retro, a little basketball-inspired.


How can a sneaker be transformed into an icon that embraces different generations? Reflecting your own times and your own LIFESTYLE without ever changing who you really are.


No stereotypes or preconceptions. The Urban influence is fluid, hybrid and dynamic. Jet black with a glossy and opaque finish, selected studs and soles in shades of teal. A challenge to white.

Hogan H-Bag

Color and character illuminate the bags in the new Hogan H-Bag collection. Versatile and feminine pieces enhance every look, creating trend-defying outfits.

Decentraland: The Project

Hogan partners up with Exclusible and Boson Protocol for the first Metaverse Fashion Week in Decentraland.