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Inside Hogan

A new footwear concept was created back in 1986 with the founding of Hogan: the luxury sneaker, able to break through the barriers between formal and informal. A pioneering view of the concept of casual luxury that has always represented the brand with its exclusive lifestyle that adapts to every occasion. Contemporary and dynamic, Hogan is an Italian brand with a great deal of international appeal. The company loves to bring together tradition and innovation in aesthetics with the quality of the best materials, in order to create objects destined to maintain their value over time, interpreting the lifestyle of those who wear them.

Enter the world of Hogan to discover projects and the latest from the Brand.

The H Lab

During Milan Design Week, Hogan opens The H Lab, a project that brings together skills, creativity and technology. A laboratory which, on this occasion, is an invitation to experiment with the link between design and artificial intelligence, reality and the virtual world through a live customized experience with the participation of Jacopo De Carli, artist and founder of DCJLab, and his Metahuman assistant.

Bright season

New season, new in. Clean lines, soft shapes, essential volumes: pick your Hogan H-Bag.

Spring Shape

Bold volumes and extra-light lines. The new Hogan Hyperactive, Hogan Hyperlight and Hogan H-Bag combine design, heritage and experimentation.

Hogan-3R (love) project: Recycle, Reuse, Reduce

Recycle, reuse, reduce. But also rethink, reshape, respect. The Hogan-3R collection is designed with love for our planet and the people who inhabit it.

Urban attitude

Variations on a theme. Neutral palettes for the Hogan Maxi H222 and Hogan H-Bag. Mix & match with an urban attitude and spring colors.

Shiny people

A brilliant touch for her, a restrained version for him. The new Hogan Rebel styles have a contemporary design and soft volumes with the iconic H running along the side stripe.

We love freedom

Seventies vibes run through the new basketball-inspired H630 sneakers and Hogan H-Bag. Double soul. Vintage-effect frayed denim and flowers embroidered precisely in raffia.


Hogan interprets the now with an intense and authentic imagery that evokes the expressive vocabulary adopted by the new generations.

We are #GenH

Innovative, empathetic, always connected. Always on the go. Culturally curious, always on the lookout for quality, detail, experimentation. This is Hogan #GenH.


Laid-back and with a winning personality. The new Hogan H630 features peppy lines that are a little retro, a little basketball-inspired.

Decentraland: The Project

Hogan partners up with Exclusible and Boson Protocol for the first Metaverse Fashion Week in Decentraland.