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Inside Hogan

A new footwear concept was created back in 1986 with the founding of Hogan: the luxury sneaker, able to break through the barriers between formal and informal. A pioneering view of the concept of casual luxury that has always represented the brand with its exclusive lifestyle that adapts to every occasion. Contemporary and dynamic, Hogan is an Italian brand with a great deal of international appeal. The company loves to bring together tradition and innovation in aesthetics with the quality of the best materials, in order to create objects destined to maintain their value over time, interpreting the lifestyle of those who wear them.

Enter the world of Hogan to discover projects and the latest from the Brand.

Milan Fashion Week

Set amidst a modern architectural scenography, the Hogan spring-summer 2024 collection is a strong blend of the brand’s heritage and its contemporary narrative. A new take on past and present, known and novel, letting the house codes and the brand’s iconic-making approach to resonate further.

Made to shine

The basketball-inspired Hogan H630 sneakers come with metal details and glitter inserts in both low-top and high-top versions. Shine bright.

A new chapter

An iconic lifestyle that speaks a contemporary language, connected to the urban world. Move on to new perspectives.

Keep the score

Relaxed vibe, winning personality. And striking lines. These genderless Hogan H630 basketball-inspired sneakers are must-haves. Check them out in all their versions.

Play it Cool

Vintage-inspired design and colored suede. The Hogan Cool sneakers have a minimal aesthetic and focus all the attention on the color block details. Made to be worn, made to be cool!

Hogan H-Stripes collection

As the urban-inspired expression of the brand, the Hogan H-Stripes sneakers come with an urban aesthetic and gender-neutral codes.

The H Lab

During Milan Design Week, Hogan opens The H Lab, a project that brings together skills, creativity and technology. A laboratory which, on this occasion, is an invitation to experiment with the link between design and artificial intelligence, reality and the virtual world through a live customized experience with the participation of Jacopo De Carli, artist and founder of DCJLab, and his Metahuman assistant.

Hogan-3R (love) project: Recycle, Reuse, Reduce

Recycle, reuse, reduce. But also rethink, reshape, respect. The Hogan-3R collection is designed with love for our planet and the people who inhabit it.

Decentraland: The Project

Hogan partners up with Exclusible and Boson Protocol for the first Metaverse Fashion Week in Decentraland.