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backMilan Fashion Week
Set amidst a modern architectural scenography, the Hogan spring-summer 2024 collection is a strong blend of the brand’s heritage and its contemporary narrative. A new take on past and present, known and novel, letting the house codes and the brand’s iconic-making approach to resonate further.
Made to shine
The basketball-inspired Hogan H630 sneakers come with metal details and glitter inserts in both low-top and high-top versions. Shine bright.
A new chapter
An iconic lifestyle that speaks a contemporary language, connected to the urban world. Move on to new perspectives.
Keep the score
Relaxed vibe, winning personality. And striking lines. These genderless Hogan H630 basketball-inspired sneakers are must-haves. Check them out in all their versions.
Play it Cool
Vintage-inspired design and colored suede. The Hogan Cool sneakers have a minimal aesthetic and focus all the attention on the color block details. Made to be worn, made to be cool!
Hogan H-Stripes collection
As the urban-inspired expression of the brand, the Hogan H-Stripes sneakers come with an urban aesthetic and gender-neutral codes.
The H Lab
During Milan Design Week, Hogan opens The H Lab, a project that brings together skills, creativity and technology. A laboratory which, on this occasion, is an invitation to experiment with the link between design and artificial intelligence, reality and the virtual world through a live customized experience with the participation of Jacopo De Carli, artist and founder of DCJLab, and his Metahuman assistant.
Hogan-3R (love) project: Recycle, Reuse, Reduce
Recycle, reuse, reduce. But also rethink, reshape, respect. The Hogan-3R collection is designed with love for our planet and the people who inhabit it.
Decentraland: The Project
Hogan partners up with Exclusible and Boson Protocol for the first Metaverse Fashion Week in Decentraland.
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