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Milan Fashion Week
Set amidst a modern architectural scenography, the Hogan spring-summer 2024 collection is a strong blend of the brand’s heritage and its contemporary narrative. A new take on past and present, known and novel, letting the house codes and the brand’s iconic-making approach to resonate further.
Made to shine
Metallic details and glittery inserts: the new 'basketball-inspired' Hogan H630 sneakers, available in low- and high-top versions. Shine bright.
A new chapter
An iconic lifestyle that speaks an urban-driven contemporary language. Move on to new perspectives.
Keep the score
A relaxed soul, winning nature and snappy lines. The 'basketball-inspired' genderless Hogan H630 sneakers are a must-have: discover all the new variants.
Play it Cool
Vintage-style design and coloured suede. The Hogan Cool sneakers sport a minimalist allure to focus all the attention on the colourblock details. Made to be worn, designed to be cool!
The Hogan H-Stripes Collection
An urban aesthetic and genderless codes for the Hogan H-Stripes sneakers: the brand's 'urban-inspired’ expression.
The H Lab
During Milan Design Week, Hogan will introduce The H Lab: a project that celebrates talent, creativity and technology. For the occasion, the laboratory will prompt you to experience the link between design and artificial intelligence, i.e. reality and the virtual world, for yourself with a live custom experience headed by Jacopo De Carli – the artist and founder of DCJLab – and his Metahuman assistant.
Hogan-3R (love) project: Recycle, Reuse, Reduce
Recycle, reuse and reduce. But also rethink, redesign and respect. The Hogan-3R collection is made with love for both our Earth and the people who inhabit it.
Decentraland: The Project
Hogan partners up with Exclusible and Boson Protocol for the first Metaverse Fashion Week in Decentraland.