Inside Hogan

A homage to our Best Sellers and to the Brand's iconic products. Interactive, Olympia, Running and Maxi H222 are the undisputed stars of the Hogan Collection, embodying timeless elegance.

Precious as diamonds, this season's Hogan Atelier creations are inspired by rare gems and sparkling stones. Glittering details in a variety of shapes and carat-weights adorn the logo on the iconic Maxi Platform sneaker, for a seductive infusion of elegance and femininity. Discover the Hogan Atelier Maxi Platform Collection online and at selected Boutiques

Get started - start playing with Hogan by You! Select the colour of your Sneakers, coordinate them with your favourite laces, customize the iconic "H" logo with whichever patch takes your fancy and change them every day to match your outfit.

It’s all about Puppies! Play with Jackie, our adorable friend who has two passions: tennis balls and the chunky-soled and vertiginous H449 Sneaker, which takes the proportions of Hogan's iconic tennis-inspired models to extremes.

Time for some playful fun with Lillie, the friendliest of our four-legged friends! Take her to the coolest parties and discover her favourite Hogan Sneakers: Maxi I Active, in Black and White for impeccable style on any occasion.

Vintage vibes and artistic influences: the new Limited Edition pays tribute to the best musical genres ever. Move to the rhythm of the H365 Sneakers and turn the Volume Up!

Take an exclusive preview of Hogan's S/S 2020 Collection at the Milan Fashion Week.