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Inside Hogan

A new footwear concept was created back in 1986 with the founding of Hogan: the luxury sneaker, breaking away from the strict division between formal and informal. A pioneering vision for the concept of casual luxury, which has always defined the brand, representing an exclusive lifestyle that can be adapted to all occasions. Contemporary and dynamic, Hogan is an Italian brand with powerful international appeal, which loves combining tradition and innovation in aesthetics with materials of the highest quality to create products destined to keep their value unchanged over time, while interpreting the lifestyle of those who wear them.

Enter the world of Hogan to discover projects and the latest from the Brand.


A relaxed soul yet winning nature. Part retro, part basketball-inspired snappy lines run throughout the new Hogan H630 models.


How can a sneaker be transformed into an icon that embraces different generations? Reflecting your own times and your own LIFESTYLE without ever changing who you really are.


No stereotypes or preconceptions. The Urban style is fluid, hybrid and dynamic. Total-black uppers combine glossy and matte finishes, opt for studs and showcase teal-hued soles. White... it’s on!

Hogan H-Bag

Colour and character take a firm grip on the new Hogan H-Bag collection. The versatile and feminine models help seal the deal for trend-defying outfits.

Decentraland: The Project

Hogan partners up with Exclusible and Boson Protocol for the first Metaverse Fashion Week in Decentraland.