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Inside Hogan

A new footwear concept was created back in 1986 with the founding of Hogan: the luxury sneaker, breaking away from the strict division between formal and informal. A pioneering vision for the concept of casual luxury, which has always defined the brand, representing an exclusive lifestyle that can be adapted to all occasions. Contemporary and dynamic, Hogan is an Italian brand with powerful international appeal, which loves combining tradition and innovation in aesthetics with materials of the highest quality to create products destined to keep their value unchanged over time, while interpreting the lifestyle of those who wear them.


Enter the world of Hogan to discover projects and the latest from the Brand.

The H Lab

During Milan Design Week, Hogan will introduce The H Lab: a project that celebrates talent, creativity and technology. For the occasion, the laboratory will prompt you to experience the link between design and artificial intelligence, i.e. reality and the virtual world, for yourself with a live custom experience headed by Jacopo De Carli – the artist and founder of DCJLab – and his Metahuman assistant.

Bright season

New season, new in. Clean-cut lines, soft shapes and essential volumes: choose your Hogan H-Bag.

Spring Shape

Bold volumes and ultra-lightweight lines. The new Hogan Hyperactive, Hogan Hyperlight and Hogan H-Bag models combine design, heritage and experimentation.

Hogan-3R (love) project: Recycle, Reuse, Reduce

Recycle, reuse and reduce. But also rethink, redesign and respect. The Hogan-3R collection is made with love for both our Earth and the people who inhabit it.

Urban attitude

Fresh takes. Neutral colour palettes for the Hogan Maxi H222 and Hogan H-Bag models. A mix & match of urban attitude and spring hues.

Shiny people

A shiny touch for her and a more pared-back version for him. The new Hogan Rebel models ooze a contemporary design, soft volumes and the iconic H detail along the side band.

We love freedom

Seventies inspiration runs throughout the new Hogan H630 'basket inspired' sneakers and the Hogan H-Bag. Double soul. Worn-look frayed denim and meticulously embroidered raffia flowers.


Hogan interprets the now with an intense and authentic imagery that evokes the expressive vocabulary adopted by the new generations.

We are #GenH

Innovative, empathetic, always connected. Always on the go. Culturally curious, always on the lookout for quality, detail, experimentation. This is Hogan #GenH.


A relaxed soul yet winning nature. Part retro, part basketball-inspired snappy lines run throughout the new Hogan H630 models.

Decentraland: The Project

Hogan partners up with Exclusible and Boson Protocol for the first Metaverse Fashion Week in Decentraland.