Daily city runways
A show-stealing lifestyle. The "urban-inspired” Hogan H-Stripes model is part and parcel of the modern metropolitan wardrobe. Welcome to the cityscape.
Inside Hogan
A new footwear concept was created back in 1986 with the founding of Hogan: the luxury sneaker, breaking away from the strict division between formal and informal. A pioneering vision for the concept of casual luxury, which has always defined the brand, representing an exclusive lifestyle that can be adapted to all occasions. Contemporary and dynamic, Hogan is an Italian brand with powerful international appeal, which loves combining tradition and innovation in aesthetics with materials of the highest quality to create products destined to keep their value unchanged over time, while interpreting the lifestyle of those who wear them.
Enter the world of Hogan to discover projects and the latest from the Brand.
How many did you say?
As many as you can handle! Pair them together to juxtapose the colours and sizes. The Hogan H-Bag: a cult accessory must-have.
Milan Fashion Week
Set amidst a modern architectural scenography, the Hogan spring-summer 2024 collection is a strong blend of the brand’s heritage and its contemporary narrative. A new take on past and present, known and novel, letting the house codes and the brand’s iconic-making approach to resonate further.
Keep the score
A relaxed soul, winning nature and snappy lines. The 'basketball-inspired' genderless Hogan H630 sneakers are a must-have: discover all the new variants.
Play it Cool
Vintage-style design and coloured suede. The Hogan Cool sneakers sport a minimalist allure to focus all the attention on the colourblock details. Made to be worn, designed to be cool!
The Hogan H-Stripes Collection
An urban aesthetic and genderless codes for the Hogan H-Stripes sneakers: the brand's 'urban-inspired’ expression.
The H Lab
During Milan Design Week, Hogan will introduce The H Lab: a project that celebrates talent, creativity and technology. For the occasion, the laboratory will prompt you to experience the link between design and artificial intelligence, i.e. reality and the virtual world, for yourself with a live custom experience headed by Jacopo De Carli – the artist and founder of DCJLab – and his Metahuman assistant.
Hogan-3R (love) project: Recycle, Reuse, Reduce
Recycle, reuse and reduce. But also rethink, redesign and respect. The Hogan-3R collection is made with love for both our Earth and the people who inhabit it.
Urban attitude
Fresh takes. Neutral colour palettes for the Hogan Maxi H222 and Hogan H-Bag models. A mix & match of urban attitude and spring hues.
We love freedom
Seventies inspiration runs throughout the new Hogan H630 'basket inspired' sneakers and the Hogan H-Bag. Double soul. Worn-look frayed denim and meticulously embroidered raffia flowers.
MY#GENH
Hogan interprets the now with an intense and authentic imagery that evokes the expressive vocabulary adopted by the new generations.
We are #GenH
Innovative, empathetic, always connected. Always on the go. Culturally curious, always on the lookout for quality, detail, experimentation. This is Hogan #GenH.
Decentraland: The Project
Hogan partners up with Exclusible and Boson Protocol for the first Metaverse Fashion Week in Decentraland.