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Inside Hogan

A new footwear concept was created back in 1986 with the founding of Hogan: the luxury sneaker, breaking away from the strict division between formal and informal. A pioneering vision for the concept of casual luxury, which has always defined the brand, representing an exclusive lifestyle that can be adapted to all occasions. Contemporary and dynamic, Hogan is an Italian brand with powerful international appeal, which loves combining tradition and innovation in aesthetics with materials of the highest quality to create products destined to keep their value unchanged over time, while interpreting the lifestyle of those who wear them.

Enter the world of Hogan to discover projects and the latest from the Brand.


No stereotypes or preconceptions. The Urban style is fluid, hybrid and dynamic. Total-black uppers combine glossy and matte finishes, opt for studs and showcase teal-hued soles. White... it’s on!

Hogan H-Bag

Colour and character take a firm grip on the new Hogan H-Bag collection. The versatile and feminine models help seal the deal for trend-defying outfits.

Decentraland: The Project

Hogan partners up with Exclusible and Boson Protocol for the first Metaverse Fashion Week in Decentraland.

Urban Rebel

Free to mix styles, cultures and trends: Rebel's creativity knows no limits or social constraints.

Women’s Collection

Ultra-stylish design with three-dimensional details and metallic shades. The new collection is proudly feminine and cool all day long.

Men’s Collection

Pop colours, dynamic shapes and active spirit. The new Hogan shoes for men combine bold style and versatility every step of the way.

Join Rebel

Get your foot in the door of the exclusive Hogan Rebel community.

Sneaking Through Sneakers

Did you know that the real meaning behind Hogan lies in its letters? Discover the Brand's take on its heritage in Sneaking Through Sneakers.

What does a Hogan Journey mean?

Travel is not just a destination. Hogan is not just a sneaker. Enter to discover this season’s new adventure. Live your #hoganjourney