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Inside Hogan

A new footwear concept was created back in 1986 with the founding of Hogan: the luxury sneaker, breaking away from the strict division between formal and informal. A pioneering vision for the concept of casual luxury, which has always defined the brand, representing an exclusive lifestyle that can be adapted to all occasions. Contemporary and dynamic, Hogan is an Italian brand with powerful international appeal, which loves combining tradition and innovation in aesthetics with materials of the highest quality to create products destined to keep their value unchanged over time, while interpreting the lifestyle of those who wear them.

Enter the world of Hogan to discover projects and the latest from the Brand.

The H-Tree: innovation and sustainability

We are cultivating an ambition, to act today while thinking about tomorrow. We believe in responsible innovation, and we support projects aimed at preserving and enhancing the environment. With love for our planet.

Daily city runways

A show-stealing lifestyle. The "urban-inspired” Hogan H-Stripes model is part and parcel of the modern metropolitan wardrobe. Welcome to the cityscape.

How many did you say?

As many as you can handle! Pair them together to juxtapose the colours and sizes. The Hogan H-Bag: a cult accessory must-have.

The autumn edit

Metropolitan settings and urban-inspired lines. The new Hogan collection opts for enveloping volumes, contemporary details, unusual proportions and contrasting finishes. Welcome autumn!

Milan Fashion Week

Set amidst a modern architectural scenography, the Hogan spring-summer 2024 collection is a strong blend of the brand’s heritage and its contemporary narrative. A new take on past and present, known and novel, letting the house codes and the brand’s iconic-making approach to resonate further.

Made to shine

Metallic details and glittery inserts: the new 'basketball-inspired' Hogan H630 sneakers, available in low- and high-top versions. Shine bright.

A new chapter

An iconic lifestyle that speaks an urban-driven contemporary language. Move on to new perspectives.

Keep the score

A relaxed soul, winning nature and snappy lines. The 'basketball-inspired' genderless Hogan H630 sneakers are a must-have: discover all the new variants.

Play it Cool

Vintage-style design and coloured suede. The Hogan Cool sneakers sport a minimalist allure to focus all the attention on the colourblock details. Made to be worn, designed to be cool!

The Hogan H-Stripes Collection

An urban aesthetic and genderless codes for the Hogan H-Stripes sneakers: the brand's 'urban-inspired’ expression.

The H Lab

During Milan Design Week, Hogan will introduce The H Lab: a project that celebrates talent, creativity and technology. For the occasion, the laboratory will prompt you to experience the link between design and artificial intelligence, i.e. reality and the virtual world, for yourself with a live custom experience headed by Jacopo De Carli – the artist and founder of DCJLab – and his Metahuman assistant.

Hogan-3R (love) project: Recycle, Reuse, Reduce

Recycle, reuse and reduce. But also rethink, redesign and respect. The Hogan-3R collection is made with love for both our Earth and the people who inhabit it.

Decentraland: The Project

Hogan partners up with Exclusible and Boson Protocol for the first Metaverse Fashion Week in Decentraland.