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No stereotypes or preconceptions. The Urban style is fluid, hybrid and dynamic. Total-black uppers combine glossy and matte finishes, opt for studs and showcase teal-hued soles. White... it’s on!

Hogan H-Bag

Colour and character take a firm grip on the new Hogan H-Bag collection. The versatile and feminine models help seal the deal for trend-defying outfits.

Decentraland: The Project

Hogan partners up with Exclusible and Boson Protocol for the first Metaverse Fashion Week in Decentraland.

Urban Rebel

Free to mix styles, cultures and trends: Rebel's creativity knows no limits or social constraints.

Join Rebel

Get your foot in the door of the exclusive Hogan Rebel community.