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We are #GenH

Innovative, empathetic, always connected. Always on the go. Culturally curious, always on the lookout for quality, detail, experimentation. This is Hogan #GenH.


A relaxed soul yet winning nature. Part retro, part basketball-inspired snappy lines run throughout the new Hogan H630 models.


No stereotypes or preconceptions. The Urban style is fluid, hybrid and dynamic. Total-black uppers combine glossy and matte finishes, opt for studs and showcase teal-hued soles. White... it’s on!

Hogan H-Bag

Colour and character take a firm grip on the new Hogan H-Bag collection. The versatile and feminine models help seal the deal for trend-defying outfits.

Decentraland: The Project

Hogan partners up with Exclusible and Boson Protocol for the first Metaverse Fashion Week in Decentraland.